Mattter is a project I created to simplify and promote ethical fashion choices. Currently in the process of being realized, this innovative mobile application uses Google Lens technology to allow users to scan clothing items and discover sustainable alternatives with detailed insights into materials, manufacturing methods, and certifications.
More than just a tool, Mattter serves as a pocket-sized personal assistant, educating, guiding, and inspiring users to build a stylish, eco-conscious wardrobe. The app embodies transparency, durability, and ethical practices, aiming to transform the fashion industry by bridging the gap between consumer intentions and actionable, sustainable habits.
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© photo Malik Al-Asmi - Hugo Comte - Nathalie Brewster - Carlijn Jacob